Two sisters. One shared dream. A jewellery brand built on emotion, not ego

We didn’t grow up knowing how to build a brand. But we always knew what jewellery meant to us - connection, memory, expression. That belief is now called Juzba.

The Journey

How It All Started

It began with a conversation - a “what if?” between sisters. We didn’t have funding or a perfect plan. But we had a gut feeling and a shared dream to create jewellery that mattered.

What We Curate

Juzba is a handpicked collection of:

  • High-quality imitation jewellery
  • Anti-tarnish finish options
  • Artificial accessories that are bold, soft, and statement-making

We don’t make these ourselves — but we source them with care, test them ourselves, and only sell what we truly love. No clutter. No random bulk buys. Just curated collections that pass our “would we wear this?” test

Why We Do It

Because beautiful jewellery shouldn’t be reserved for weddings or locked away in velvet boxes. It should be worn, every day, every version of you.

And because we believe you don’t need real gold to feel like the real you.

Juzba isn’t about being perfect.

It’s about being personal.

From Our Hearts to Yours

We’re two sisters running this brand with emotion, intention, and zero shortcuts.

Every collection, every reel, every caption comes from our gut — not a boardroom.

Thanks for being here.

Thanks for believing in small brands with big dreams.

— Jyoti Jain & Preeti Agrawal

Co-founders, Juzba Jewels